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Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need.
"Advertising, propaganda, social media, and the news are explored here, both historically and currently, with an emphasis on the effect of modern technology. These topics are presented in a balanced manner. The authors aim to grow children into discerning, media-literate youngsters adept at making informed choices and opinions with their media experiences. . . .A necessary purchase for preparing children to navigate today’s media-rich landscape." - School Library Journal, Series Made Simple
November 1, 2018
"These two titles did a great job of building awareness of how word choice is used to convince, promote, and influence opinion in positive and negative ways. They also do a great job of giving examples of how advertising and propaganda subtly infiltrate all forms of media." - School Library Connection
May 1, 2019