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Understanding Advertising
This title covers these subjects: Advertising., Marketing., Advertising -- Psychological aspects.
Understanding Advertising
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Reviewed Titles Accelerated Reader
Fact Finders

Understanding Advertising

Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need.

Reading LevelGrades 3-4
Interest LevelGrades 3-6
Lexile Level860L
ATOS Level5.4
AR Points0.5
AR Quiz #502024
Text TypeInformational Text
PublisherCapstone Press
BrandFact Finders
Page Dimensions7 3/4" x 8 3/4"
Page Count32
BindingReinforced Library Binding
List Price: $29.99 School/Library Price

Sets that include this title:


School Library Journal, Series Made Simple - Rebecca Gueorguiev, New York Public Library

"Advertising, propaganda, social media, and the news are explored here, both historically and currently, with an emphasis on the effect of modern technology. These topics are presented in a balanced manner. The authors aim to grow children into discerning, media-literate youngsters adept at making informed choices and opinions with their media experiences. . . .A necessary purchase for preparing children to navigate today’s media-rich landscape." - School Library Journal, Series Made Simple

November 1, 2018

School Library Connection - Susan Boatwright, Retired Teacher-Librarian, Reviewer, Cedar Rapids, IA

"These two titles did a great job of building awareness of how word choice is used to convince, promote, and influence opinion in positive and negative ways. They also do a great job of giving examples of how advertising and propaganda subtly infiltrate all forms of media." - School Library Connection

May 1, 2019

Emma Carlson Berne

Emma Carlson Berne

Emma Carlson Berne has written numerous historical and biographical books for children and young adults, as well as young adult fiction. She lives in Cincinnati with her husband and two sons.

Go to the Author’s Page →